Under the Florentine sun

Pitti Uomo 106

We're excited to give you a peek into Pitti Uomo 106, the top menswear event in Florence. This year's show is buzzing with the latest trends and timeless styles. If you couldn't make it, don't worry. Our photo collection will make you feel like you're right there, enjoying the fashion—just without the frozen Sgroppino.

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This year, we hosted our Spring/Summer '25 sales meeting under the sunny skies of Florence at Pitti Uomo, showcasing our latest designs set to hit the shelves next year. Along with all the information, we shared laughter and good times.

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When Pitti Uomo officially opened, we were in awe of the stylishly dressed people gathering on the famous Pitti Square. Back at our stand, as the DJs started playing tunes, we cracked open a delicious cold NOAM beer, setting the stage for an incredible week. Thanks to everyone who stopped by and joined us for fashion, talks, music, and drinks. We’ve enjoyed every moment. On to the next!

A huge shout-out to NOAM Beer for keeping us cool and to the guys from Third Man for the awesome tunes!

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