In the heart of Amsterdam, Bennies Kitchen sets the stage for our latest campaign, capturing the city's vibrant energy with a unique twist. The day unfolds with a local chef sharing the essence of Greek cuisine with our brotherhood. The chef explains that it goes beyond the organic, fresh, colorful produce and simply following a step-by-step recipe...

...The real secret to Greek cuisine lies in embodying the mindset of Yaiya (Grandma in Greek) – mischievous, curious, and driven by a desire to bring people together.

These elements resonate in Bennies’ interior, offering a soulful experience for anyone who walks through the door. Designed by Elen Letort, the interior combines bold aesthetics with soft tones, perfectly complementing and contrasting the industrial ambiance of the space.

Stay tuned as we bring you more glimpses of this campaign, where the charm of Greece meets the soul of Amsterdam, blending tradition, style, and connection in every frame.